Postino Insights

The B2B buying journey has fundamentally changed. Decision-makers expect consumer-grade experiences, even in complex business transactions. Here's how to create user experiences that actually convert.

LinkedIn isn't just a networking platform—it's the most powerful thought leadership engine for B2B professionals. Here's how to build genuine authority and drive meaningful business results.

Topic clusters have revolutionized SEO strategy, but most businesses implement them wrong. Here's how to build topic authority that actually ranks and converts.

60% of searches now end without clicking to any website—and that percentage is growing rapidly. AI Overviews dominate informational queries, featured snippets provide instant answers, and search engines have become answer engines rather than link directories.

We're drowning in generic, AI-generated content that says the same thing in the same way. The brands breaking through the noise combine Harvard-backed narrative psychology with unique data insights that competitors can't replicate.

The term 'SEO' doesn't cut it anymore when 40% of Gen Z searches on TikTok instead of Google, AI Overviews dominate search results, and Google faces antitrust lawsuits that could shatter its monopoly.

AI marketing automation isn't about replacing humans—it's about amplifying human intelligence to create personalised experiences at scale. Here's how to implement AI that actually drives revenue, not just engagement metrics.

The platform doesn't matter—what matters is building exactly what your business needs rather than what's convenient for developers. At Postino, we're platform agnostic because we leverage AI to build high-performing, conversion-optimized websites on whatever technology serves your goals best.

Most agencies want you dependent on them for every tiny website update because ongoing maintenance contracts are profitable. We take the opposite approach—comprehensive training, detailed how-to guides you keep forever, and genuine empowerment to manage your digital presence independently.

Not all queries are worth optimising for in the AEO era. Learn how to identify high-value questions that drive business results and create content that AI systems love to reference.

Getting your content cited by AI systems like ChatGPT and Google's AI Overview requires more than good SEO. Discover the authority signals and content strategies that make AI systems trust and reference your expertise.

As AI systems handle more search queries, the human elements in content become more valuable, not less. Discover why authentic experience, personal insights, and human perspective drive engagement in the AI search era.

Answer Engine Optimisation can backfire when implemented poorly. Learn the common mistakes that hurt rather than help your search visibility and how to avoid optimization tactics that confuse rather than clarify.

Autonomous AI agents will fundamentally change how search and discovery work. Prepare your SEO strategy now for AI agents that can browse, analyze, and make decisions independently on behalf of users.