Glazing Supplies Direct Wins Most Innovative Construction Industry Supplier 2025 — Powered by Postino
A Partnership Built for Innovation
We're thrilled to share that Glazing Supplies Direct (GSD) has been named Most Innovative Construction Industry Supplier 2025 at the Midlands Enterprise Awards — with judges recognising the role that smart technology, custom design, and operational efficiency played in their growth.
This win reflects the ambition and vision of the GSD team, but also demonstrates what's possible through strategic partnership: combining Shopify, custom theme development, and proprietary plugins to solve real-world ecommerce challenges for a fast-scaling supplier.
For us at Postino, it's a perfect example of what happens when a business pairs deep industry knowledge with a technical partner who can execute high-performance, purpose-built digital systems.
"Small and medium-sized businesses can outperform large competitors when they're empowered with high-performance digital infrastructure."
Building a High-Performance Ecommerce Engine
When GSD approached Postino, they had a clear direction:
- ✔ Modern, lightweight, fast ecommerce
- ✔ Scalable product management for 45,000+ SKUs
- ✔ Frictionless fulfilment through FBA and multi-channel distribution
- ✔ A customer experience that felt premium, even for a highly technical B2B category
What We Delivered
1. Custom Shopify Theme Built for Speed, UX & Conversion
We didn't rely on templates or generic themes. Instead, GSD received a fully custom Shopify theme, engineered to load quickly, present technical products clearly, and guide users through purchase flows with zero friction.
Key features:
- Lightweight, no-bloat architecture — faster page loads, better Core Web Vitals
- Clean, conversion-aligned UI — designed around B2B buyer behaviour
- SEO-structured templates — optimised for category, product, and knowledge-base content
- Accessibility-compliant components — meeting WCAG standards
- Enhanced metadata automation — scalable SEO across thousands of products
This provided a strong foundation for both organic visibility and paid performance.
2. Bespoke Shopify Plugins for Industry-Specific Needs
GSD operates in a niche where standard ecommerce tools often fall short. So we built custom functionality to match exactly how the business works:
Vendor-Specific Pricing Logic Plugin
Different suppliers listed prices with and without VAT, causing catalogue inconsistencies and margin risks.
Postino solved this with a bespoke pricing app that automatically:
- Adjusts prices based on supplier/vendor rules
- Applies percentage-based VAT, margin or markup logic
- Ensures consistent, accurate pricing across thousands of SKUs
- Protects profitability without manual intervention
This is now a competitive advantage — and something most construction suppliers still haven't automated.
Operational Enhancements
- Automated product data normalisation — consistent product information at scale
- Custom fulfilment routing logic — seamless Amazon FBA integration
- Advanced collection structuring — logical organisation for complex product types
- Multi-channel synchronisation — ready for Amazon, eBay, and future marketplaces
These capabilities meant GSD could scale across multiple sales channels without the usual operational overhead.
3. A Future-Proof Technical Platform That Scales
The result of this collaboration is more than a website — it's an operational platform:
| Capability | Business Impact |
|---|---|
| Built for growth | Handles increasing traffic and product volume |
| Easy to maintain | Team can manage day-to-day without developer dependency |
| Flexible architecture | Supports thousands of product permutations |
| Channel-ready | Prepared for expansion into new marketplaces and product lines |
This technical foundation directly contributed to GSD being recognised as a 2025 innovation leader.
Why This Award Matters
The Midlands Enterprise Awards highlight businesses making genuine progress in their sector — and GSD's win demonstrates how traditional industries can leap ahead through partnership and technology.
GSD didn't win by being the biggest.
They won by being the smartest, fastest-moving, and best-prepared for scale.
It also reinforces a core belief at Postino: that purpose-built digital infrastructure — not off-the-shelf templates — is what separates market leaders from the rest.
What This Means for Other UK Businesses
If your business relies on ecommerce, product distribution, or B2B sales, the GSD case study demonstrates what's possible when you combine:
- Custom Shopify development — tailored to your exact requirements
- Bespoke plugins — automation that matches your operations
- Smart automation — eliminating manual work and errors
- Conversion-driven UX — designed for how your customers actually buy
- SEO-first architecture — built for organic visibility from day one
The impact goes beyond aesthetics:
| Area | Transformation |
|---|---|
| Efficiency | Automated pricing, fulfilment, and product management |
| Profitability | Protected margins through accurate, automated calculations |
| Customer experience | Faster, cleaner, more intuitive purchasing |
| Scalability | Ready for growth across products and channels |
| Competitive position | Industry recognition and market differentiation |
If your current website or ecommerce setup feels restrictive, slow, confusing, or manually intensive, you're losing time and revenue you don't need to be losing.
Ready for a Custom Build for Your Business?
Whether you're an ecommerce retailer, manufacturer, supplier, or service business, the right technical foundation can change everything.
Postino specialises in:
- Shopify custom themes
- Shopify private apps and plugins
- Bespoke operational automation
- High-performance UX/UI
- SEO-engineered builds
- Multi-channel commerce integrations
- Migration from legacy systems
- Ongoing optimisation and CRO
If you want a site that feels built around your business — rather than trying to force your business into a rigid template — we'd love to talk.
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About Postino Team
The Postino team builds custom ecommerce solutions and high-performance digital platforms for ambitious UK businesses.