Glazing Supplies Direct Wins Glazing Supply Store of the Year — 2025/26 Corporate LiveWire Global Awards
Two Awards. One Clear Message.
We're delighted to share that Glazing Supplies Direct Ltd (GSD) has been named Glazing Supply Store of the Year in the 2025/26 Corporate LiveWire Global Awards — a major recognition highlighting their rapid growth, operational innovation, and customer-first digital experience.
This is GSD's second major award in 2025, following their recognition as Most Innovative Construction Industry Supplier at the Midlands Enterprise Awards.
For Postino, this award is especially meaningful. The technology powering GSD's ecosystem has been built collaboratively from the ground up: a custom Shopify theme, proprietary plugins, multi-channel automation, and a scalable architecture capable of supporting more than 144,000 SKUs across own-brand and partner product lines.
GSD's achievement shows what's possible when a forward-thinking supplier pairs domain expertise with a technical team focused on performance, automation, and growth.
A Blended Catalogue: Own-Brand Products × Strategic Partnerships
GSD has grown rapidly by combining:
- Its own range of UK-made glazing products
- A wide network of specialist suppliers and manufacturers
- A partner model that expands customer choice without logistical overhead
This hybrid approach requires digital infrastructure that can:
- Unify data formats from multiple sources
- Reconcile complex pricing rules
- Handle marketplace feeds
- Maintain catalogue consistency
- Do it all at scale — reliably and automatically
That's where Postino stepped in.
Engineering a Scalable Platform for 144,000+ SKUs
Managing a catalogue of this size is not something an "off-the-shelf" Shopify setup can handle sustainably.
To support GSD's growth, we designed and implemented:
1. Custom Shopify Theme for High-SKU Performance
Built from scratch, the theme is designed around:
| Feature | Benefit |
|---|---|
| Sub-second load times | Faster browsing, lower bounce rates |
| Ultra-clean navigation | Intuitive product discovery |
| Structured product templates | Consistent, professional presentation |
| SEO-ready collection hierarchies | Improved organic visibility |
| Efficient filtering | Quick discovery across technical categories |
This ensures customers find exactly what they need, quickly — even when browsing vast product ranges.
2. Bespoke Plugins for Real-World Complexity
GSD's award-winning efficiency is powered by custom software built by Postino:
Vendor Pricing Logic App
Different suppliers list prices with or without VAT, or require specific markup rules.
Our app automatically:
- Applies supplier-specific VAT and margin logic
- Updates pricing consistently across all channels
- Synchronises future products as they appear
- Prevents costly manual discrepancies
For a catalogue this size, automation isn't optional — it's essential.
Data Normalisation & SKU Expansion Tools
Many supplier feeds arrive in inconsistent formats.
We engineered tools that:
- Clean and structure incoming data
- Generate variants and SKUs automatically
- Map categories intelligently
- Enforce uniform naming, measurement, and attribute systems
This keeps the entire store coherent, searchable, and user-friendly.
Marketplace & FBA Sync Enhancements
GSD utilises Amazon and other marketplaces at scale.
We integrated:
- FBA routing logic
- Inventory synchronisation
- Automated listing generation
- Fulfilment rules across channels
The result is a unified commerce engine that powers growth beyond Shopify alone.
Why the Corporate LiveWire Judges Chose GSD
This award recognises more than product quality.
It highlights:
- Supply chain innovation — managing 144,000+ SKUs efficiently
- Customer experience excellence — fast, intuitive digital purchasing
- Digital infrastructure sophistication — purpose-built technology stack
- Operational automation — uncommon in the construction sector
- Scalability — ready for continued growth
GSD has become a benchmark for what a modern, digital-first supplier can look like.
And the foundation of that success is a custom-built technology ecosystem.
What This Means for Growing UK Businesses
If your catalogue is growing, your supplier model is expanding, or your current ecommerce setup feels like it's holding you back, GSD's story is the perfect case study.
With the right technical partner, you can:
- Migrate from templates to custom, high-speed websites
- Automate complex pricing and product logic
- Unify scattered supplier feeds
- Scale into marketplaces with confidence
- Future-proof your infrastructure
- Deliver premium customer experience in technical categories
Postino specialises in building ecommerce systems that don't just look good — they drive revenue, efficiency, and competitive advantage.
Ready to Build a Platform That Scales With You?
If your business wants to:
- Expand a large or complex catalogue
- Integrate multiple suppliers or partners
- Automate operational bottlenecks
- Adopt custom Shopify development
- Transition from "basic ecommerce" to a robust, scalable system
We'd love to help.
Contact Postino to explore what your next-level ecommerce platform could look like →
Ready to Transform Your Client Success?
Get expert guidance tailored to your business goals and challenges.
Book Your Strategy Session
About Postino Team
The Postino team builds custom ecommerce solutions and high-performance digital platforms for ambitious UK businesses.