Pear Tree Dental Shortlisted for Website of the Year 2025 at the Private Dentistry Awards — Built by Postino
A Website Engineered for Speed, SEO, and Growth
We're proud to share that Pear Tree Dental has been shortlisted for Website of the Year 2025 at the Private Dentistry Awards — one of the most respected events in the UK dental sector.
This nomination recognises a website engineered for speed, accessibility, user experience, and clinic growth. And it reflects how Postino's custom-built tech — using Next.js, React, Contentful, and Netlify Edge Functions — creates a measurable competitive advantage for independent clinics.
PearTree Dental's site is not a template. It is not a WordPress build. And it isn't slowed down by plugins, themes, or outdated CMS structures.
It's a fully bespoke, ultra-fast, SEO-optimised dental platform designed to convert users into patients.
Why the Judges Took Notice
The Private Dentistry Awards consider:
- User experience
- Innovation and design quality
- Technical excellence
- Patient journey optimisation
- Measurable impact and performance
PearTree Dental delivers strongly across all five, thanks to a build that treats the website like a product, not a brochure.
Built With a Modern, Ultra-Fast Tech Stack
Next.js 15 + React 18
The entire site is powered by a high-performance React framework, delivering:
| Feature | Benefit |
|---|---|
| Instant-feeling navigation | Seamless patient experience |
| Minimal JavaScript overhead | Faster load times |
| Server-side rendering | SEO-strength from first load |
| Edge delivery | Speed for every visitor |
| Modular component system | Easy maintenance and updates |
This alone places PearTree far ahead of typical WordPress-based dental websites.
Contentful CMS (Custom Structured Content Model)
Instead of generic page templates, the website uses a highly structured Contentful content model, built specifically for dental SEO and scalable content publishing.
It includes:
- Treatment models — with metadata, FAQs, related services
- Location-based pages — Arnold, Gedling, Mapperley, West Bridgford, NG4/NG14 clusters
- Practitioner profiles — structured team content
- Reusable content blocks — consistent, efficient publishing
- Flexible homepage modules — customisable without developer input
- Internal linking logic — SEO-optimised site architecture
This allows the clinic to expand with new services, SEO pages, and content at speed, with zero risk of breaking layouts.
Delivered via Netlify Edge Functions
Running on Netlify's high-speed edge network provides:
- Exceptional global TTFB
- Smart caching
- Built-in image optimisation
- Routing and redirects at the edge
- Experimental A/B testing support
Combined, the site consistently scores between 95 and 100 on Google Lighthouse — including mobile performance.
Very few dental websites in the UK reach this level of speed, stability, and optimisation.
A Dental Website Engineered for SEO
PearTree Dental's architecture places local SEO at the centre:
Location-Specific Service Pages
Each service (Invisalign, Implants, Hygiene, Whitening) is adapted into structured location-based pages targeting:
- Arnold
- Gedling
- Mapperley
- West Bridgford
- Broader Nottingham clusters
This allows Google to understand who the clinic serves, where, and for which treatments.
Structured Data & Rich Metadata
Every treatment page includes:
- Rich snippets
- FAQ schema
- Treatment-specific metadata
- Internal linking to relevant categories
- Clean URL structure
This helps Google index and rank the clinic for competitive private dentistry queries.
Performance = Better Ad Efficiency
The site's speed contributes directly to:
- Lower bounce rates
- Higher Quality Scores in Google Ads
- Lower CPC
- Higher conversion rates
Clinics with high-performance websites typically see meaningfully better ROI from paid advertising.
Built Around Real Patient Journeys
PearTree Dental's website design makes it effortless for patients to:
- Understand a treatment
- Evaluate the clinic
- Find their nearest location
- Contact or message instantly
- Request appointments through WhatsApp
- Get real-time directions (GPS/IP based)
- Download the site as a web app for quick access
It's intuitive, minimal, modern — and powered by serious engineering under the hood.
A New Benchmark for Independent Dental Clinics
PearTree Dental's nomination proves that independent clinics can lead the industry when they move beyond:
- Templates
- Slow CMS platforms
- Page builders
- Plugin dependency
- Generic "agency" layouts
Postino's approach is fundamentally different:
| Traditional Approach | Postino Approach |
|---|---|
| WordPress templates | Custom Next.js builds |
| Plugin dependency | Bespoke components |
| Generic CMS | Custom Contentful models |
| Basic SEO | Programmatic location/treatment SEO |
| Slow performance | 95-100 Lighthouse scores |
| Launch and forget | Measurable business outcomes |
It's not just a website. It's a patient acquisition engine.
Want to Transform Your Own Dental Website?
If your clinic is struggling with:
- Slow loading speeds
- Low search rankings
- Poor conversions
- Template-based limitations
- A clunky WordPress install
- Lack of structure for SEO
- Outdated design
- No built-in patient journey logic
Postino can build a site that performs like PearTree Dental — fast, modern, and engineered for growth.
We specialise in:
- Next.js custom dental websites
- Contentful CMS builds
- SEO architecture for treatments & locations
- Performance optimisation
- Custom CRO-driven design
- AI-driven content workflows
- CRM integrations
- PWA / app-mode website features
Ready to Transform Your Client Success?
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About Postino Team
Postino builds high-performance dental websites and patient acquisition systems for ambitious UK clinics.